Hawkeyes Miffed at New Southern Miss Emblem

According to this U-Wire story, the Universities of Iowa and Southern Mississippi are locking talons in a trademark fight over Southern Miss' new eagle logo, which they say is too similar to their own silhouette, trademarked since 1979. The issue is one of brand dilution, as Iowa fans will inevitably wander into the U of I bookstore and inadvertantly buy an armload of USM sweatshirts and mousepads, thereby sending royalties to Hattiesburg that belong, by gum, in Iowa City. Or, to cite another example, Hawkeye fans might happen to catch a Thursday night C-USA football matchup on ESPN2 and accidently start cheering for the Golden Eagles so loudly that they don't have anything left for the REAL game on Saturday.

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